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Following the revelation of the logo Design Trends 2022, it has become simpler to predict the broad contours of each industry's trends for the following year. In light of this, we're going to focus on a smaller area today and discuss our forecasts for the future of logo design based on our team's research. As always, let's all appreciate each trend with a ton of incredible examples from graphic design studios and independent contractors who never cease to astound us with their inventiveness.
In 2021, wordmarks, 3D logos, and ink style boldly pushed forward to drive us crazy, but as graphic artists constantly try to evolve their designs and stand out, the tide changed once more. See where it leads and how it relates to the primary visual design to see where it goes.
1. Tall Logos
Narrow and vertical, tall logos are back in style to break the ideal horizontal shape that we’ve all got used to. Same as with business cards, going vertical is a great way to stand out with a strong and unconventional design. This, however, is a two-edged sword as being different has benefits and disadvantages for the same reason: some clients and audiences will love the fact you’re different, some will not appreciate it. It all depends on the brand strategy.
2. Candy Colors
Surely, when your branding strategy is to stand out and draw attention, you can do quite the impression with the right color scheme. One of the top graphic design trends for 2022 applies to the logo design trends as well. Beautiful logos striking with bold vibrant candy colors and not caring about moving away from the standard business logo.
Here we can enjoy how talented designers from all over the web translate the candy-colors trend into their logo creations with a strong and yet friendly atmosphere.
3. Outline Logos
Outline style, in general, has been gaining a lot of usages right next to flat design trends, but unlike the latter, it keeps getting more and more popular. Light and subtle, outline logos won’t overwhelm your design but will also help you emphasize its modern look.
4. Serif Logos
This has been anticipated for a while as the serif vs sans-serif logo debate isn’t one that could ever end. With little exception, serif fonts are widely accepted as traditional, conservative, and formal, leading to a handful of big brands abandoning them for modern sans-serif fonts in the last couple of years. Another reason would be that sans-serif fonts are more readable on different desktop, tablet, or mobile phone resolutions.
5. Lowercase Logos
Using all lowercase letters in a logo as opposed to all caps isn’t something new (Adidas, Bitcoin, amazon, Facebook, Intel, Wacom, etc.), however more and more it gains popularity in logo design for one particular reason. The written words in a logo must serve as a picture, a collection of shapes rather than an actual word following the rules of grammar. All lowercase letters fit together in visual harmony. The reason why this trend can’t apply to some logos is the tricky letters (lowercase l vs capital I), and letters difficult to kern. It all depends on the word and how creative you can be with the font.
6. Art Deco
Another one of the biggest graphic design trends for 2022 appears in the logo trends with full power. We’re in the new 20s with a blast from a century ago with Art Deco, packing both class and machine-age streamlining sleek geometry. Just look for the symmetry, geometry, and The Great Gatsby aesthetics. When done right, Art Deco logos look elegant and classy, yet modern and resilient, adaptable to any design.
7. Neon Vision and Holographic Logos
Especially great for dark backgrounds and futuristic designs are the trendy neon and holographic logos that strike with flashy color gradients to make an impactful impression. While Art Deco makes a comeback with clean and elegant geometry, Neon is all about bringing the 80s synthwave back into design and making it glow in the dark.
8. Cartoon Logos
We gladly declare that cartoons are not just still in the market for logos, but they are more popular than ever. Combined with lovely animations, cartoon mascots come to life as dynamic and engaging logos for different business fields, and not just for brands who target the youngest audiences.
Contact us to create a perfect logo design for your brand!