What is branding?

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

A strong brand helps companies cut through the noise and make a lasting impression on their target audience. In essence, branding is the promise a company makes to its customers. It's what differentiates one company from another and communicates the unique value that the company provides. It's an integral part of every successful business and a critical component in building customer loyalty, fostering trust, and driving business growth.